Pricing is a vital part of a business's strategy. Traditionally, businesses in competitive markets have relied on it to defend and grow their market share. Successful businesses inevitably get pricing "right"...

Search Engine Optimization (SEO) is the process of crafting the content of a website to increase its visibility on relevant search results. Since the way search engine algorithms "read" sites is constantly...

The million-dollar question: how are customers really making buying decisions on your ecommerce website? Whether website visitors already know your brand or are exploring product categories, the answer to this...

With retailers and small businesses focusing on ecommerce more than ever, we at Zoho Commerce are committed to making their journey a great experience. We've helped thousands of retailers realize how simple...

Obviously your customers will prefer finding products easily and quickly, and the easier it is for them to find things, the faster their purchase will be. This is where product filtering can provide a huge...

Research shows that 84% of people trust online reviews as much as they trust recommendations from friends. Customers look for honest reviews every time they make a purchase, which is exactly why major...

When a beginner thinks of an ecommerce business, they often simply imagine a website for online shopping. However, a website is merely a shop front, just like a retail store. Any business owner will tell...

Close your eyes and imagine a loyal customer. Can you see their face clearly? Hear them laugh at your quip or thank you for the great work you do? They make you happy and remind you of your passion and the...

The stakes are higher for ecommerce websites than for other business websites.  As the owner, you need to balance factors such as ease of navigation, and customer satisfaction, while focusing on conversion...