Celebrating World Social Media Day

Over the years, social media has transformed from a platform for connecting with friends and sharing personal updates to a powerful tool influencing various aspects of our lives. Its significance has grown exponentially, playing a pivotal role in communication, information dissemination, and even shaping public opinion. From staying updated on current events and trends to discovering new products and services, social media has revolutionized the way we interact, consume information, and make decisions.

Social Media Day was celebrated on June 30 and has gained popularity ever since due to the impact that social media has had over the years. It serves as a reminder of the influence these digital platforms have on communication, connectivity, and the sharing of ideas. In essence, World Social Media Day is a moment to appreciate the role of social media in shaping our lives while encouraging responsible engagement. It reminds us of the incredible power of these platforms to foster connections, inspire change, and create a more inclusive and informed world.

On this day, we decided to ask a few of our social media experts here at Zoho to share a few tips on being relevant and building your brand on social media. Here's what they had to say:

"Always keep in mind what YOU would like to consume on social media as a follower. Avoid sharing redundant and outdated content; rather, try and keep up with trends and post what's relevant to your brand audience."
- Nathalie Rudolf
Marketing Specialist, DACH

"To build a strong brand on social media, focus on consistent marketing by creating top-notch content. Engage with your followers, collaborate with relevant influencers, and make necessary adjustments to your content strategy. These strategies attract followers and establish a thriving social media brand."
- Salman Nazar
Community Manager, Zoho Inventory

"Building a brand's presence on social media takes time and consistent effort. One tip that I’d recommend is to humanize your brand and embrace storytelling. You can do this by featuring the stories of people behind your brand and developing narratives that capture attention and evoke emotions. The stories could revolve around your employees, customers, or even partners. This way, you can personalize your brand, making it easier for you to connect with your audience on a deeper level."
- Ritika Datta Roy
Manager, Brand Marketing

"To achieve stellar social media performance, having compelling content is not enough. The key is to have high engagement levels. To truly excel, you must devote time to connect and interact with key accounts. Like their posts, leave meaningful comments, and double-tap. Your audience craves a genuine connection, and they will remain loyal if they receive timely responses."
- Tessa Lee Wolhuter
Regional Marketer, MEA

"People scrolling through social media have very little attention span. So I would always go for messaging that is crisp, to the point and catches the reader’s attention, as opposed to beating about the bush or burying the value beneath fancy language. So I aim for content that’s crisp, consistent, and clear."
- Pearlyn Anugraha J
Product Marketing Manager, Zoho Mail

In today's digital age, building your brand on social media has become crucial for individuals and businesses alike. With billions of active users, these platforms offer an unparalleled opportunity to reach a vast and diverse audience. By establishing a strong presence on social media, you can showcase your expertise, products, or services to a global community, boosting your visibility and credibility. Building a brand on social media allows you to engage directly with your target audience, fostering meaningful connections and cultivating a loyal following. It enables you to create a unique identity, share your story, and differentiate yourself from competitors.

Moreover, social media provides valuable insights and data analytics, enabling you to understand your audience better, tailor your content, and refine your marketing strategies for maximum impact. In an era driven by digital interactions and online influence, harnessing the power of social media is essential to thrive and succeed in today's competitive landscape.