Understanding employee persona

Defining your employee persona is an important aspect of improving employee experience in your organization. The term persona, usually used in marketing to understand customer traits and behavior, is now being applied to employees. It refers to their personalities, desires, behaviors, and problems. This helps organizations devise better workplace strategies, aimed at providing a seamless experience to their employees. Here are the six steps to define and understand your organization’s employee persona:

Also Read: Preventing employee burnout