The transformative power of advanced executive dashboards
Engaged leaders need to juggle conflicting views of their organizations. Executive dashboards are a tool for staying grounded at 30,000 feet.
The case for zero-party data: Why personalization doesn't have to come at the cost of data privacy
Personalization and privacy aren't mutually exclusive. Zero-party data enables the customization that creates an outstanding customer experience.
Failure to launch: Why digital transformations tend to fall short
Digital transformation initiatives don't succeed automatically. Communication and leadership hold the keys to effective implementation.
The evolving C-suite in DX: pivoting in leadership to drive transformation
Digital transformation offers organizations the opportunity to reimagine themselves, and the C-suite can lead by rethinking its own roles.
The case for implementing a unified data and analytics platform
Getting a comprehensive view of the customer requires a comprehensive view of their data. A UDAP provides that omnichannel perspective.
Context is making a comeback: moving beyond behavioral marketing
Contextual advertising is showing new promise, thanks to an evolving data privacy landscape and the power of immediate relevancy.
Critical KPIs for successful digital transformation
DX creates a wealth of metrics, but focusing on the ones that reflect the organization's transformation goals ensures a successful implementation.
Synthesis in DX: blending technology and culture to facilitate transformation
A healthy, innovative corporate culture and an effective tech stack can support each other to make DX success more achievable and sustainable.
Leveraging loyalty: how customer loyalty programs can live up to their potential
Loyalty programs are popular, but most of them underperform. To drive engagement and spending, brands need to move beyond the usual perks.
