Businesses of all sizes are increasingly turning to marketing automation to get the most from their marketing resources. And for good reason – by... Read more
Business Strategy
How to Audit Your Marketing Results
You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next?
You need to know how to... Read more
Choosing the Best Payment Gateway for Your Ecommerce Business
So you’ve decided to bring your business online? Well, first of all, congratulations. Now is certainly the time to jump on the ecommerce bandwagon;... Read more
Deciding What to Charge Your Customers for Shipping
In the last section, we led you through the process of determining the best payment gateway for your business so customers can pay you for your... Read more
Estimating Shipping Costs and Choosing a Carrier
If you’ve been following along with us on our ecommerce journey, you’re well on your way to answering the questions that’ll get your products... Read more
Writing Your Best Ecommerce Shipping Policy
In the last two sections, we walked you through determining the best shipping prices and finding the best carriers for your ecommerce business. By... Read more
Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty
We know: Returns and refunds may be one aspect of running an ecommerce business that you really don’t want to think about. They can be draining both... Read more