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AUTHOR ARCHIVE FOR Lauren
Lauren
Introducing Brand Positioning
10
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Discovering How Your Brand is Currently Perceived
11
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Understanding Your Competitors' Brand Positioning
13
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Strategies for Differentiating Your Brand
13
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Creating Your Customer Persona
11
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Defining Your Company's Mission, Vision, and Core Values
10
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Coming Up with Your Company's USP and Value Proposition
12
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Writing Your Brand Positioning Statement
11
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Implementing Your Brand Positioning Strategy
10
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Introducing the Business Website Homepage
8
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Introduction to Web Forms
11
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Introducing the Company Blog: Your Content Marketing Machine
11
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